Inflation across the globe has been surprisingly low for some time now, much of this is down to the ‘Wal-Mart effect’ – where over 80 percent of Wal-Mart’s global suppliers are located in one country, China. In effect the combination of low cost, low wages and artificially low value of the Chinese Yuan have turned China into the factory for the world, the resultant compression of output prices has meant that DVD players, for example have dropped from $250 to $40 – these types of goods offsetting other rises in labour costs in the recipient economies. Thus measured as part of CPI, inflation is kept low.
Whilst this is good news for the consumer, it can be seen as an irritant for economists, as they need to differentiate between long term and short-term effects to advise their various governmental, industry or market bodies. Investment and Business News reported on a comment in an interview by Sir John Gieve, the Bank of England’s Deputy Governor for Financial Stability that warns that we may be coming to the end point in the ‘China does cheap goods’ part of their growth strategy. Even the ‘cooling’ of oil prices may just be considered a ‘blip’ in this context.
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Deputy governor makes new inflation warning
For some time now we have been warning that the deflationary effect of Chinese imports could come to an end, and with it inflation will rise. When economists look at inflation they need to be able to separate one-offs from trends. A rise in the price of oil is not necessarily inflationary, and is only likely to lead to a sustained rise in prices elsewhere if producers pass on the extra fuel costs they pay and workers receive higher wages to fund their more expensive petrol. Indeed if neither of these things happen, a rise in the price of oil could actually be seen to be deflationary, as it helps reduce demand. Conversely, a fall in the oil price could be inflationary.
But then these arguments work both ways. Sure the high price of oil might not be inflationary, but equally, the fall in prices promoted by cheap Chinese imports could also be a one-off. If China starts moving up the value chain or if the Yuan appreciates in value, forcing up the cost of Chinese imports, then inflation could set in.
We have been warning as much for some time, and this morning the FT published an interview with Sir John Gieve, the Bank of England’s Deputy Governor for Financial Stability. Sir John warned that "energy prices were a paradox", since they reduced headline inflation but boosted demand. He also warned that: "It may well be that we’re coming to the end of quite a long period where goods prices were being driven down by globalization and the absorption of China and India."
Interestingly the effects of lower oil prices will have a major impact on the ‘feel good factor’ as petrol station prices start to fall, but due to the nature of the CPI mix, the effects on inflation (as measured by CPI) will be marginal.
If the Chinese allow further floating of the Yuan, then inevitably the cost of goods will increase. At the same time China has been quietly investing in brand names, such as Lenovo’s access to the IBM brand, Haier’s attempts to bid for Maytag. At the other end of the spectrum, many smaller companies with strong brands are being bought – the high-end audiophile market being an example that China is quietly moving into at the $1000 plus range.
The trend with China will probably be the end of the road for cheap goods, India and Russia will not fill the void – Africa, well Africa is Africa.