Belgians beat Google
Monday, September 25th, 2006
Belgium is a small country in the Europe noted mainly for its strong beers and dour men in grey suits at the bureaucratic European Parliament. But at the moment it’s newspapers are savoring a sweet success against Internet giant Google.
Last week Google cut off a dozen Belgium Newspapers after a court order forced the web search engine to stop producing their content of face a fine of €1 million per day. The newspapers; Le Soir, Le Quotidien de Namur and La Muse were amongst other titles that most of us have never heard of. The case was brought by Copiepresse and has been heralded in certain countries in Europe as great strike for the return of copyright ownership to the newspapers.
At the same time a notable list of various newspaper and publishing bodies across the world welcomed the decision, announcing it would make their various cases stronger.
The problem is ‘they just don’t get it’ - rather than stealing revenue from advertising and giving it to google, the billions of searches made by users of google’s services are in fact helping them generate revenues. Google is driving massive traffic to once obscure journals or newspapers across the world. Ironically Google has certain rights under international copyright law to publish extracts of articles; copyright law was put in place to encourage the use of material, not to discourage it.
Ironically, the newspapers need Google as much as Google needs them, with readership of printed newspapers in decline across the board the shift in advertising has rapidly moved to the Internet. Searching for articles on Google gives the newspapers valuable access to revenue generating customers. Typically countries such as Belgium and France are slow to adapt, because much of their markets are protected by government protection or intervention.
Perhaps a serialisation of ‘The Long Tail’ should be published in these papers, and perhaps the owners should read it. The newspapers have won the battle, but the war
Was won a long time ago.
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